Hasbro Toy Company Is Now The Official Owner of Death Row Records After $3.8B Merger

U.S. based toymaker Hasbro closed its $3.8 billion merger with Canadian Indie studio Entertainment one.

With the acquisition, Hasbro now owns eOne music subsidiary Dualtone as well as the catalog of defunct hip hop label Death Row Records, which it purchased in 2013.

“We are excited about what we can do together and see tremendous opportunity for shareholder value creation through this acquisition,” said Goldner via a press release. “Our businesses are highly complementary with substantial synergies and a great cultural fit. The addition of eOne accelerates our blueprint strategy by expanding our brand portfolio with eOne’s beloved global preschool brands, adding proven TV and film expertise, and creating additional opportunities for long-term profitable growth. We are pleased to welcome the incredibly talented eOne team to our Company.”

The acquisition makes Hasbro the owners of eOne music subsidiary Dualone along with the catalog of Death Row Records, first purchased in 2013. Death Row Records was best known in the 1990’s for signing rappers like Snoop Dogg, Nate Dogg, and the Dogg Pound. Tupac Shakur was also on the label in the final year of his life.

Death Row Records was founded by Suge Knight and Dr. Dre. Suge, who is serving a 28-year prison sentence for voluntary manslaughter, announced that R&B singer and entrepreneur Ray J will be overseeing the music side of the company.

“Ray J is not just a friend of mine, that’s little brother, that’s family,” he said. “And I respect Ray J and his business dealings, that’s why I choose him as one of the guys to deal with the music side of the future for as Death Row Records, anything to do Death Row and it’s great to have him cause he will be putting out this incredible album and I heard it before.”

[H/T billboard]